The multisite church revolution is not slowing down. More and more churches nationwide are choosing to launch new
campuses. Outreach Magazine stated that 75 of the 100 Largest Churches in America are multisite. Wow. I love when I find churches that have put their website as a priority in providing an easy user experience. Churches that use their website to provide value and accomplish missional goals is easier said than done. I have a couple of examples of some multisite churches that have provided inspiration for the best online solution for their church.
#1. Biltmore Baptist Church – Arden, NC
Why I like it — Biltmore Baptist Church utilizes the “splash page” model. They ask users to pick a “default location” on their first visit. As you hover over each location, it displays when services are held, what the physical location is, and a link to Google maps. Everything you need before you even have to click a button. They also display a countdown that shows when the next service will go live. Easy. Simple. Extremely helpful.
#2. Elevation Church – Charlotte. NC
Why I like it — Elevation Church displays their various campus locations right there in the middle of the page. The Google Maps location finder is helpful, especially for first time visitors! I have learned that first time guests make up their minds about your church within the first 7 minutes from the parking lot to decide whether or not they are going to come back. The same principle applies to websites…except with websites that time slashes to seconds. 7- 30 seconds to capture the attention of first-time visitors to your website. If they can’t find the information they need, they’ll look elsewhere.