Church Communications – What is that??

Anything people read, touch, or click is considered communications. Maybe there is something to add to that, but I haven’t really found that yet. When it comes to church communications I think this is crucial because:

  • Read would include any written messages communicated from or about the church…be it in print or electronic form.
  • Touch would include a weekly bulletin, newsletter, brochures, mass mailings/postcards, or anything else that represents the church or has the church logo on it…in print form.
  • Click would relate to any form of web or email based technology, as well as new social media tools like Twitter, Facebook, etc.

The role of church communications is changing…it’s no longer about a church secretary typing announcements into a pre-printed bulletin shell. Church communications now involves a lot of planning, strategy and people who are focused on directing the different communications channels of a church. In 2 words, hard work. There are some churches that have started to see the need and importance of having a full time staff member as a communications director. The director of communications is responsible for managing and directing a church’s internal and external communications. They work to create communication strategies and (depending on their role or level of authority) serve as the key spokesperson and media contact for the organization. The director of communications typically reports to an executive pastor and/or lead pastor. They handle all messaging in the church outside of the Sunday morning messages and work to build teams to support all facets of church communications (print, media, web, etc.).  They are passionate about the church’s vision and care about how it translates to people inside and outside of the church. They defend it. They design it. They care about it.

The local church is the hope of the world. I believe it has the greatest message that’s out there, the message of the Gospel. And with that, the greatest message deserves the greatest marketing, creativity, and storytelling. If there is one thing I am learning from school is that marketers spend millions of dollars every single year to tell us that our lives would be better or enhanced with the products, services, or ideas they are selling. I know that we are not about selling salvation as a product. The goal of the church is not to try and woo people to our ‘services’ (haha) or trying to convince them to convert or whatever….we are about seeing the trajectory of people’s lives changed. Seeing hearts surrendered to Jesus. Being a young person, I have the privilege and curse of being part of the generation that has made it harder and harder to communicate with. The cool thing is…with that comes the challenge of communicating the unchanging, timeless message of the Gospel in way that is relevant and compelling to the culture of its time.

Watch this video:

That commercial was for a WEB BROWSER. Google Chrome. What? Wow. Why didn’t they focus on the features and explain why Google Chrome is better than the rest or the best for you to use? Because Google understands the power of storytelling. They focused us on the story of Sophie and her Dad. They wanted us to watch it, get attached, say a few “aww” and “how sweet!” and emotionally connect with it. Less product. More story. Well, it worked for me.

What message are the experiences people have with your church communicating?

What does your marketing say about you and your church?

Is there a disconnect between what you say and what people experience?

What if Starbucks marketed like churches do? Watch this video:

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Leadership & Reflections.

  My reflections from 21 most powerful minutes in a leaders day by John Maxwell.

 The Law of THE LID — Leadership ability determines your effectiveness:

 1. In your leadership, have you been more like David or Saul?

As much as I would love to say that I am more like David, I can’t. I think I have been more like Saul. Because leadership ability determines a person’s level of effectiveness, I know my leadership ability is lacking in lots of ways, due to not only lids in my life but my lack of understanding the nature of leadership…just like Saul.

I have always thought leadership was just something you were born with and if you weren’t born with the right personality and attitude, there was no way you could ever become a great leader. But I am learning that this is totally a false way of approaching leadership, I have to want to change and grow in who God has called me to be, no matter what I think or feel; its time to improve myself consistently towards the next level…just like David did.

2. What lids exist in your life?

I am not a fan of this question. But I am sure that if I am truly honest, I could make a list the length of a football field but I will list the ones that have been floating around me for some time.

Fear. (…the unknown)

Insecurity. (…what others think about me and my leadership ability.)

Discipline. (…disciplining myself to learn and grow spiritually and demand improvement of myself.).

Initiative. (…being confident in creative ideas and taking the ‘dive’ whether others agree with me or not.)

Inexperience. (..my lack of experience because I am young.)

Denial. (…being confronted about a shortcoming or issue in my life and without confessing and praying about, deciding it’s not true about my life.)

Contempt. (…getting to a place where I don’t want to learn and grow as a leader.)

3. What lids can you lift?

I can lift all of the lids listed. For me, it’s going to have to start with my attitude and truthfully answering the hard questions to myself.

I cannot be a lid lifter if I am not willing to grow personally first.

4. Who are the lid lifters in your life?

I can feel that the list of lid lifters in my life is growing and I pray that I always have people to lift me up despite my shortcomings. I know that I can’t lift my lids on my own. I pray that I can be a lid lifter in their lives too.

5. Which one leadership concept, insight, or practice that you’ve learned this week will you pass on to another leader in the next two days?

Every leader has lids regardless of title, position, or achievement. I am going to lift the lids that I can on my own and be courageous and humble enough to grow through the encouragement and Biblical wisdom of those in my life who are lid lifters.

Clear the Stage.


Clear the stage and set the sound and lights ablaze,
if that’s the measure that it takes to crush the idols.
Chuck the pews and all the decorations too, until the congregations few then have revival. Tell your friends that this is where the party ends, until you’re broken for your sins you can’t be social. Then seek the Lord and wait for what he has in store and know that great is your reward and just be hopeful.
-Ross King

I was talking with a friend, in our schools coffee shop, about what I had been learning and contemplating lately and how I blogged about entertainment in church. Well we got into great discussion about it and he mentioned this song by Ross King called Clear the Stage. I had never heard it before and so I went and listened to it. Wow.
I encourage all of you who have never heard this song to stop right now and listen to it.

Well recently, we had a See You At The Pole rally for local youth groups to join together in a time of worship and fellowship. When I got there, I noticed that all the lights were off in the auditorium (we were able to have it at our local high school) The band that would be leading us in worship was doing a sound check but I couldn’t see them. So I went backstage and saw that they were behind the stage curtain. I know these guys because we all go to school together. Anyways, I asked them, ”Do you guys need the lights on? And the curtain up so the kids can see you? I’ll go up and take care of it if you need me to.”

To my awesome surprise they said, ”No. We all felt led to have everything silent tonight. Our focus is going to be on prayer and true worship. We don’t want backgrounds behind the text or lights on or to be seen. We want to worship back here as well and lead the kids to worship God for who He is and what He has done.”

It was so great to here that! 🙂 These guys get it. (I go to a school where there are many aspiring Christian artists/bands. They are all very talented, but none of them have I ever seen or heard mention anything like this. These guys just want to worship and lead others in worship and I’m blessed to call them friends.)

They wanted to have true worship as a band, as well as give the kids an understanding of what worship is and isn’t. We all prayed together backstage for the worship gathering to glorify God and for the kids to truly know that worship isn’t about the stage or singing, but living a life of worship.

So the rally went on with about 5 different prayer topics and songs that went along with them. We had a speaker (or rather facilitator) that was to lead in scripture and prayer. (he was the one who made it flow.) With each prayer topic the kids where given different instructions, the first was to be in alone time prayer, the second topic with 2 or 3 people, third topic with 2 or 3 different people, and to finally end with your youth group to pray for unity and commitment.
The youth were to pray about:

1. Repentance
2. Government
3. Schools
4. Friends who know and don’t know Jesus
5. Unity and Commitment

It was amazing! God worked in the hearts of all the youth groups there. I prayed with and saw kids praying together with such a fervent heart for God. They didn’t need fancy lights, loud music, cool/fast worship backgrounds, or even to see the band who was leading. They truly praised God for who He is and what He’s done for them. And I hope and pray they truly learned something.

I pray they learned that they needed to have a repentant heart.
I pray they learned that anything they put before God is an idol.
I pray they saw that they needed to pray on their knees until they blistered.
I pray they learned that worship is more than a song.

Clear the stage and set the sound and lights ablaze
If that’s the measure you must take to crush the idols.

Stephen Proctor tweeted this earlier this week that was right on with what I felt at that rally, (I asked to turn on the lights and I wanted to get the perfect background for the gathering and set it up right. But these guys already had it right. So naturally, and I retweeted it Proctor’s post 🙂
it said:

Are you willing to die to your artistic pride in order for your community to come along further in the journey of worship? Something to think about…for all of us.