Everyone Else Gets It.

Walt Disney World. One of my favorite places to go to. I was able to go with my best friend in June and have the pleasure of going again next week. Needless to say, I am excited! 🙂 Anyway I was thinking about all my past visits to Disney World and how it has the power to transport me to a different place. How do they do that? Is it the smells? Probably not. I think it is the things I hear throughout the park.  A philosophy I think that can apply for their parks, rides, and video environments should be: “75% of what our guests see is what they hear.”

Even if this isn’t really a Disney thing…is should be. And every other theme park I’ve ever been to as well. Universal. Islands of Adventure. Busch Gardens. — What you hear in a video can make or break whatever it is you are producing.  Watch the video below:

WORDS from Everynone on Vimeo.

Now try to watch it with the volume muted. Notice how the sounds and music make the video.

Being a music snob, the first thing I look for in a movie is–Who is the composer? Why? Because it matters more than people think it does. Take a look back at the film that won Best Picture and Best Original Score this year at the Oscars—The Artist. A silent, black and white film made in 2011. Nothing but music, sound effects, and pictures. Unfortunately, sound is usually an afterthought on low-budget productions. Audiences are far more likely to forgive bad video quality than poor sound quality, yet most of us invest most of our time and money into making our video content look better instead of focusing on how to achieve the best sound. Lets take lessons from the people who know what they are doing and focus on how to make our sound quality better.